Film Real Content.
Not Commercials.
We want YOUR voice, YOUR gym, YOUR honest take. Here's everything you need to create a killer UGC clip for EN.
Why We're Asking You to Do This
Engineered Nutrition was built in a basement by a mechanical engineer who got tired of supplement companies cutting corners. No investors told us what to make. No marketing team decided what to say. We built the cleanest, most effective hydration formula we could — and we bet everything on it.
But here's the truth: people don't trust brands. They trust people. The most powerful thing in our entire marketing isn't a fancy ad — it's a real athlete, in a real gym, telling the truth about what this product did for them.
That's where you come in. Your video isn't just "content" for us to run as an ad. It's proof. Proof that real athletes actually use this. Proof that the formula works. Proof that we're not just another brand making claims — we're backed by the people who actually put their bodies on the line every day.
Your voice carries more weight than anything we could ever say about ourselves. That's why this matters.
I've Done UGC Before
Skip the basics. Hooks, story structure, talking points, and delivery.
3 min readNew to UGC — Guide Me
Full step-by-step: setup, hooks, what to say, how to film, and how to send.
8 min readAlready know what to film? Skip straight to upload.
The Quick Brief
Here's what we need, the hooks that work, the story arc, and how to deliver.
15–40 sec · Vertical · Selfie-style
Phone in portrait. Natural lighting. Your gym, kitchen, car, comp venue — wherever feels like YOU. No music. Raw > polished. We handle all editing — just send us the raw footage.
Pick your world for custom talking points
CrossFit / Functional Fitness
PAIN POINTS YOUR AUDIENCE FEELS:
⚡ Mid-WOD cramps — forearms locking on pull-ups, calves seizing on box jumps, grip failing on the bar when you KNOW you're strong enough
⚡ Bonking in round 3 — fine in rounds 1-2 then fell off a cliff, not fitness, hydration
⚡ Drinking water all morning and still flat, gassed, heavy by class time
⚡ Sugar-loaded mixes sitting heavy in your stomach during metcons
⚡ Post-WOD headache that wrecks the rest of your day
⚡ Two-a-days or comp day where recovery between sessions is garbage
WHY EN SOLVES IT:
All 5 electrolytes matched to sweat composition — not just a sodium bomb. Zero sugar = zero gut issues during Fran, Murph, or any metcon. Informed Sport Certified for athletes who compete. B6+B12 for clean energy without jittery crash.
VIDEO IDEAS (pick one):
🎬 Pre-class ritual: Mix EN in your shaker before class. Talk about what you used before and why you switched.
🎬 Between-rounds recovery: Catching your breath post-WOD. Talk about how EN changed your performance.
🎬 Comp day bag dump: Show your competition bag contents. When you get to EN, explain why it's non-negotiable.
🎬 The cramp story: Tell THE specific WOD where you cramped and how EN fixed it permanently.
🎬 Open season prep: Film your Open workout routine. EN as part of your strategy to hit a PR.
HOOKS FOR CROSSFIT:
"I used to cramp every time pull-ups showed up in a WOD..."
"Three rounds in and my grip was gone. Here's what fixed it."
"If you're doing the Open this year, you need to hear this."
"I've tried every electrolyte out there. This is the only one I bring to comp day."
Film at: Rig · Before/after class · Between rounds · Comp day · Shaker station · Parking lot post-WOD · Home gym
HYROX / Hybrid Training
PAIN POINTS YOUR AUDIENCE FEELS:
⚡ Bonking at stations 6-8 — sled push, lunges, wall balls become a death march when electrolytes are gone
⚡ Legs cramping during farmer's carry or ski erg after 45+ minutes of sustained effort
⚡ Sugar-based hydration causing sloshing, nausea, or side stitches during the running segments
⚡ "Just water" strategy failing hard after the first 30 minutes
⚡ Terrible recovery between events at doubles or relay races
⚡ Training days where you simulate race conditions and your nutrition plan falls apart
WHY EN SOLVES IT:
Zero sugar = fast absorption without the gut bomb during runs. 1,580mg full-spectrum keeps muscles firing across all 8 stations + 8 runs. Stick packs fit in any race belt pocket. Mix at transition zones in seconds. No sloshing, no nausea.
VIDEO IDEAS (pick one):
🎬 Race day kit: Show everything you're bringing — belt, shoes, nutrition. Feature EN as the hydration cornerstone.
🎬 Simulation training: Film during or after a HYROX sim. Talk about fueling for 60-90 minutes of mixed-modal chaos.
🎬 Post-race glow: Film right after finishing a HYROX. Talk about how your nutrition plan held up vs. past races.
🎬 The bonk story: Tell about a race where you hit a wall and what changed when you dialed in your electrolytes.
🎬 Transition zone strategy: Show how you use EN at transitions. Quick, practical, race-applicable.
HOOKS FOR HYROX:
"I bonked at the sled push in my last HYROX. Never again."
"60 minutes into a HYROX and most people's nutrition plan has already failed."
"The secret to not dying at wall balls? It's not more training. It's this."
"My HYROX time dropped 4 minutes and the only thing I changed was my hydration."
Film at: Race prep · Simulation training · Transition zone · Post-race · Race day flat lay · Gym with ski erg or sled
Running / Endurance
PAIN POINTS YOUR AUDIENCE FEELS:
⚡ Mile 8-10 cramps that force you to walk when your cardio is fine
⚡ Post-run headache that hits 30-60 minutes after and lingers all day
⚡ GI distress from sugary gels and sports drinks — nausea, bloating, side stitches mid-run
⚡ Feeling completely wrecked for hours after a long run even though you "hydrated"
⚡ Bonking at mile 18 of a marathon when your training said you were ready
⚡ The mental fog and fatigue that hits on back-to-back training days
WHY EN SOLVES IT:
Ultralight stick packs fit in any vest, belt, or shorts pocket. Zero sugar eliminates the GI issues that ruin long runs. Full electrolyte spectrum prevents the cramps that water alone can't fix. Absorbs fast without the sloshing feeling.
VIDEO IDEAS (pick one):
🎬 Pre-run ritual: Film your morning routine before a long run. Show EN as part of your fueling strategy.
🎬 Vest loading: Show how you load EN packs into your running vest. Talk about why it's better than gels.
🎬 Post-run honest take: Film right after a long run. Talk about how you feel vs. how you used to feel.
🎬 Race day nutrition plan: Walk through your race day hydration strategy with EN as the backbone.
🎬 The wall story: Tell about a specific run where you hit the wall and how dialing in electrolytes changed everything.
HOOKS FOR RUNNERS:
"I used to cramp at mile 10 every single long run. This fixed it."
"If you get post-run headaches, it's not dehydration — it's the wrong hydration."
"I stopped using gels and my stomach has never been happier on runs."
"The thing nobody tells you about marathon fueling..."
Film at: Pre-run · Vest/belt loading · Post-run sweaty · Race morning · Trail · Track · Running path · Kitchen morning prep
Gym / Strength Training
PAIN POINTS YOUR AUDIENCE FEELS:
⚡ Strength dropping off halfway through a session — set 1 feels great, set 4 feels like you've never lifted before
⚡ Cramps during leg day — quads, hamstrings, calves locking up mid-set
⚡ That flat, foggy feeling where you can't get a pump and your mind-muscle connection is off
⚡ Relying on pre-workout for energy but crashing hard 45 minutes in
⚡ Slow recovery between training days — still sore from Monday's session on Wednesday
⚡ Sweating through a heavy session with nothing but plain water in your jug
WHY EN SOLVES IT:
Magnesium + potassium keep muscles contracting properly through every set. No sugar crash to sabotage the second half of your session. Clean hydration that supports pump and focus without artificial stims. Better recovery between training days because you're actually replacing what you lost.
VIDEO IDEAS (pick one):
🎬 Intra-workout sip: Film between sets. Talk about what you're drinking and why it's not just water.
🎬 Gym bag essentials: Dump your bag. Belt, wraps, chalk... and EN. Explain why it made the cut.
🎬 Pre-workout alternative: Show EN as part of a cleaner pre-session routine vs. the jittery stim-loaded pre-workouts.
🎬 Leg day insurance: Film on leg day specifically. Talk about cramps and how EN keeps your legs firing.
🎬 PR day: Film on a day you hit a PR. Credit your overall routine including hydration.
HOOKS FOR GYM:
"If you're still drinking plain water during your sessions, you're leaving gains on the table."
"I stopped cramping on leg day and the only thing I changed was this."
"Your pre-workout is working against you. Here's what I use instead."
"Set 1 feels great. Set 4 feels like death. Sound familiar?"
Film at: Between sets · Water fountain · Locker room · Gym bag dump · Post-workout · Home gym
Hiking / Outdoor Adventure
PAIN POINTS YOUR AUDIENCE FEELS:
⚡ Altitude headaches that start 2 hours in and ruin the whole summit
⚡ Bonking on a long hike — legs feel like concrete, brain is foggy, motivation tanks
⚡ Hauling heavy sports drinks or liquid bottles that add weight to an already heavy pack
⚡ No clean hydration options in the backcountry — just water from a stream and hope for the best
⚡ Travel dehydration — flights, layovers, and time zone changes leaving you wrecked before the trip even starts
⚡ Heat exhaustion on summer hikes where water alone isn't cutting it
WHY EN SOLVES IT:
Stick packs weigh almost nothing — toss 3-4 in any pocket. Mix into any water source (Nalgene, CamelBak, water bottle at the airport). TSA-friendly for travel. Full spectrum handles altitude, heat, and sustained effort. No sugar to attract bugs or go bad in heat.
VIDEO IDEAS (pick one):
🎬 Pack loading: Show what you're bringing on a hike. Feature EN packs and explain the weight advantage.
🎬 Summit hydration: Film at a viewpoint or summit. Talk about how EN keeps you strong on long days.
🎬 Travel day: Film at the airport or in transit. Show EN as your travel hydration strategy for flights and jet lag.
🎬 Camp kitchen: Film at a campsite mixing EN after a long day. Talk about recovery in the backcountry.
🎬 Heat day: Film on a hot day outdoors. Talk about how water alone doesn't cut it in the heat.
HOOKS FOR OUTDOOR:
"Water is not enough when you're 3 hours into a hike at altitude."
"I used to get headaches every single hike. Turns out it wasn't the altitude."
"The lightest thing in my pack that makes the biggest difference."
"I bring these on every flight now and I never get travel fatigue anymore."
Film at: Trailhead · Summit · Campsite · Packing your bag · Airport · Hotel room · Car before a hike
Busy Lifestyle / Everyday Wellness
PAIN POINTS YOUR AUDIENCE FEELS:
⚡ The 2-3pm energy crash at your desk — can't focus, can't think, reaching for another coffee
⚡ Brain fog after back-to-back meetings or a long morning with kids
⚡ Drinking 3-4 coffees a day and actually getting MORE dehydrated and tired
⚡ Knowing you should drink more water but plain water is boring and you forget
⚡ Headaches that come out of nowhere on busy days
⚡ Waking up feeling unrested even after 7-8 hours of sleep
WHY EN SOLVES IT:
Most chronic fatigue and brain fog is low-grade dehydration — not sleep, not stress. Plain water without electrolytes doesn't absorb efficiently. EN makes your water actually work. B6+B12 for natural energy without caffeine jitters. Tastes good enough that you'll actually drink it every day.
VIDEO IDEAS (pick one):
🎬 Morning routine: Film your first-thing-in-the-morning routine. Show EN going into your water before anything else.
🎬 Afternoon rescue: Film at your desk when the 2pm crash hits. Show EN as the replacement for your 3rd coffee.
🎬 Busy parent hack: Film while prepping for the day with kids. Talk about how EN helps you keep up.
🎬 Work bag essentials: Show what's in your work bag. Feature EN as the non-negotiable daily carry.
🎬 Coffee replacement: Film making EN instead of your afternoon coffee. Talk about the energy difference.
HOOKS FOR EVERYDAY:
"That 2pm crash? It's not about sleep. It's about this."
"I replaced my afternoon coffee with this and I've never felt better."
"You're not tired. You're dehydrated. Here's the difference."
"I thought I needed more sleep. Turns out I needed better water."
Film at: Kitchen · Desk/office · Car · Morning routine · Afternoon at work · While cooking · With kids
90% of viewers decide in 3 sec. Your hook is everything.
Your activity-specific hooks are in the section above — scroll up to your selected activity and use those as starting points. Use whatever feels natural to you, or make up your own. The best hook comes from a real moment YOU experienced.
💡 The formula: Start with a specific pain your audience has felt → say it with confidence → start talking the INSTANT you hit record. No "hey guys," no intros. Just straight into it.
Pain → Realization → Resolution → Gratification
Every great UGC clip follows this arc. It's why people watch to the end — and buy.
Pain
A specific, visceral moment they've lived. Not "I was dehydrated" — THE moment it failed them.
Realization
The "aha" — what you learned that shifted your understanding. Educate without lecturing.
Resolution
EN enters. Show the product — rip, pour, shake. Talk specifics: zero sugar, full spectrum, Informed Sport.
Gratification
The payoff. How you feel NOW. Paint the after. Make them want what you have.
Choose one. Use the 4-beat structure above.
Why I Switched
Old product failed → learned why → found EN → night and day.
Game Day
Past comp bonk → hydration was the gap → EN is my ritual → PR'd.
Honest Review
Skeptical → read the label → tried it → genuinely impressed.
The Moment
Specific failure → connected to hydration → started EN → never happened again.
Swipe through, get the vibe, make yours YOU
✓ Do This
- Lead with a hook — first 3 sec are everything
- Follow Pain → Realization → Resolution → Gratification
- Talk to camera like a friend
- Show the product (rip, pour, shake)
- Good audio > good video
✗ Skip This
- Don't start with "Hey guys"
- Don't read word-for-word
- Don't trash brands by name
- Don't make medical claims
- Don't add music
End every video with a clear next step for the viewer
The last 3-5 seconds are where conversions happen. After you've told your story, you need to tell people what to do next. Pick one of these and say it naturally:
📌 CTA Lines That Work
"Check the link in my bio to try it yourself."
"Go to engineerednutrition.us — I'll drop the link below."
"It's called Engineered Nutrition. Search it. You won't go back."
"Link's in my bio. Seriously, just try one box."
"If you're still using [competitor/sugar drink], switch. Link below."
"Use my code [YOUR CODE] at checkout for a discount."
🚫 Don't Skip the CTA
Videos without a CTA get views but zero sales. The viewer needs to know: what is it, where do I get it. That's it. Say the brand name, point them somewhere. Done.
Full resolution only — here's how:
Want to Know What You're Putting in Your Body?
We built the cleanest, most complete electrolyte on the market. Zero sugar. All 5 electrolytes in exact sweat ratios. Informed Sport Certified. See the full story.
Your Complete Guide
to Filming UGC
Never filmed for a brand? No problem. We'll walk through everything — including the secret sauce that makes videos actually get watched.
You're not an influencer — that's the point
The best ads aren't commercials. They're real people talking about what works. Studies show UGC is 2.4x more authentic than brand content. Your audience trusts people like you. That's why we reached out.
The Cleanest, Most Complete Electrolyte on the Market
Engineered Nutrition Hydration is a zero-sugar electrolyte stick pack you mix into water. It was formulated by PhD nutritionists and engineers to replace exactly what your body loses in sweat — nothing more, nothing less.
WHAT'S IN EVERY PACK:
600mg Sodium — Maintains fluid balance and supports nerve + muscle function
690mg Chloride — Works with sodium to regulate hydration (most brands skip this entirely)
188mg Potassium — Regulates heartbeat, muscle function, and electrolyte balance
52mg Calcium — Supports bone strength, muscle contraction, and nerve signaling
34mg Magnesium — Prevents cramps, supports recovery, and helps you sleep
10mg Zinc — Supports immune system and recovery
Vitamin B6 + B12 — Natural energy, mental clarity, and mood support
WHY IT'S DIFFERENT:
Most electrolyte brands only have 1-2 electrolytes (usually just sodium) and load up on sugar. EN has all 5 real electrolytes in the exact ratio your body loses them — 1,580mg total. Zero sugar, zero calories, zero artificial anything. Every batch is Informed Sport Certified (tested for 250+ banned substances), so it's trusted by professional and college athletes.
WHAT IT DOES FOR YOU:
Eliminates mid-workout cramps and fatigue. Faster recovery between sessions. Mental clarity without caffeine crashes. Proper hydration that plain water can't deliver. Flavors: Lemonade, Peach Mango, Pineapple, Mixed Berries, Tamarind.
Vegan · Keto · Gluten-Free · Soy-Free · Dairy-Free · Non-GMO · Kosher · Made in FDA-registered facility
60-second explainer
Lighting — Face a Window
Natural light hitting your face = instantly better video. Don't film with a window behind you (dark silhouette). Gym overhead lights work too.
Phone — Vertical, Eye Level
Portrait mode. Eye level or slightly above. Prop against a bottle or hold at arm's length. Head + shoulders in frame, space above your head.
Audio — More Important Than Video
Film somewhere quiet. No music, fans, or crosstalk. Your phone mic works great within arm's length. Step into a quiet corner at the gym if needed.
💡 Voiceovers work great too. You don't have to talk directly to camera. You can record a voiceover separately and film footage of yourself training, mixing EN, or doing your activity. We can layer the audio over the video for you — some of our best-performing content is done this way.
Background — Keep It Real
Your gym, kitchen, car — wherever. Don't stage it. A messy gym bag in frame? That's authenticity.
Think about how YOU scroll Instagram
You're flying through Reels. Something makes you stop. THAT'S a hook. It's not "Hey guys, welcome back!" — that gets skipped instantly. A hook is a bold statement, a surprising claim, or a question that makes someone go "wait, what?"
Key rule: Start talking IMMEDIATELY when you hit record. Dead air at the start = instant scroll.
Pick a style that feels natural to you
Pain Call-Out
Name their problem
Bold Claim
Sound almost too good
Curiosity Gap
Start a story, don't finish
Contrarian
Opposite of common belief
Visual Action
DO something immediately
Direct Challenge
Dare them to question it
Use whatever feels natural — these are just ideas to get you started
💡 Hook Formula
1. Pick a hook type above or check the hooks in your activity (Phase 5)
2. Make it specific to YOUR experience
3. Say it with confidence — no mumbling
4. Start talking the INSTANT you hit record
Pain — "Here's what sucked"
A specific moment it went wrong. Not "I was dehydrated" — THE time your body failed mid-effort. Be visceral. Be real.
Realization — "Here's what I learned"
Your "aha" moment. What shifted? Share the insight — maybe you learned most mixes are just sodium + sugar, or water alone doesn't cut it.
Resolution — "Here's what I found"
EN enters. Show the product: rip the pack, pour it, shake it. Talk specifics — zero sugar, full spectrum, Informed Sport Certified, your fave flavor.
Gratification — "Here's how I feel now"
The payoff. Paint the after. How are workouts now? How do you feel? End with energy and confidence.
🎯 Don't Memorize — Feel It
Just remember 4 beats: Pain, Realization, Resolution, Gratification. Think about YOUR real experience with each. The best clips are the ones where you can tell the person is actually remembering — not reading lines.
⚡ CrossFit — Your Full Arc + Ideas
Pain: Mid-WOD cramps — forearms locking on pull-ups, calves seizing on box jumps, grip failing on the bar. Bonking in round 3 when rounds 1-2 were fine. Drinking water all morning and still flat by class. Post-WOD headaches. Two-a-day recovery being terrible.
Realization: Water doesn't replace what you sweat. Most mixes are just sodium + sugar — missing potassium, magnesium, calcium. Your body needs all 5 in the right balance or your muscles literally can't contract properly.
Resolution: EN = all 5 electrolytes at 1,580mg total, matched to sweat composition. Zero sugar = zero gut issues during Fran, Murph, any metcon. Informed Sport Certified. B6+B12 for clean energy.
Gratification: No cramps. Consistent energy round to round. Faster recovery between sessions. You're dialed in, not just surviving. PR-ing workouts you used to die in.
VIDEO IDEAS:
🎬 Pre-class ritual mixing EN · 🎬 Between-rounds with EN in hand · 🎬 Comp day bag dump · 🎬 The specific cramp story · 🎬 Open season prep routine
HOOKS TO TRY:
"I used to cramp every time pull-ups showed up..." · "Three rounds in and my grip was gone." · "If you're doing the Open, hear this." · "Only electrolyte I bring to comp day."
Film at: Rig · Before/after class · Between rounds · Comp day · Shaker station · Parking lot · Home gym
⚡ HYROX / Hybrid — Your Full Arc + Ideas
Pain: Bonking at stations 6-8 — sled, lunges, wall balls become a death march. Legs cramping during farmer's carry after 45+ min. Sugar drinks causing sloshing and nausea on running segments. "Just water" failing after 30 minutes. Terrible recovery between doubles events.
Realization: HYROX demands massive electrolyte output across 60-90+ minutes. Sugar slows absorption and causes GI issues. You need fast-absorbing, zero-sugar, full-spectrum fuel.
Resolution: EN absorbs fast without gut bomb. 1,580mg keeps muscles firing across all 8 stations + 8 runs. Stick packs fit in race belt. Mix at transitions in seconds.
Gratification: Even output start to finish. No bonk at the sled. Faster recovery between events. You enjoy the last 2 stations instead of surviving them. Race times drop.
VIDEO IDEAS:
🎬 Race day kit flat lay · 🎬 Simulation training with EN · 🎬 Post-race reaction · 🎬 The bonk story · 🎬 Transition zone strategy demo
HOOKS TO TRY:
"I bonked at the sled push. Never again." · "60 min into HYROX and most nutrition plans have failed." · "The secret to not dying at wall balls? Not more training." · "My time dropped 4 minutes. Only thing I changed."
Film at: Race prep · Sim training · Transition zone · Post-race · Race kit flat lay · Gym with sled/ski erg
⚡ Running / Endurance — Your Full Arc + Ideas
Pain: Mile 8-10 cramps forcing you to walk. Post-run headaches lasting all day. GI distress from sugary gels — nausea, bloating, side stitches. Feeling wrecked for hours after. Bonking at mile 18 of a marathon. Mental fog on back-to-back training days.
Realization: Running burns through electrolytes fast. Water dilutes what's left. Sugar-based hydration causes more GI problems than it solves. Your body needs all 5 minerals replaced, not just sodium.
Resolution: EN packs are ultralight — fit in any vest or shorts pocket. Zero sugar = zero gut issues. Full spectrum keeps cramps away for the whole distance. Absorbs fast without sloshing.
Gratification: Cramp-free long runs. No post-run headaches. Energy that lasts the whole distance. Feeling good after instead of destroyed. Negative-splitting races you used to fade in.
VIDEO IDEAS:
🎬 Pre-run morning ritual · 🎬 Loading vest/belt with EN packs · 🎬 Post-run sweaty honest take · 🎬 Race day nutrition walkthrough · 🎬 The wall/cramp story
HOOKS TO TRY:
"I cramp at mile 10 every long run. This fixed it." · "Post-run headaches? Not dehydration — wrong hydration." · "I stopped using gels. My stomach has never been happier." · "Nobody tells you this about marathon fueling..."
Film at: Pre-run · Vest loading · Post-run sweaty · Race morning · Trail · Track · Kitchen morning prep
⚡ Gym / Strength — Your Full Arc + Ideas
Pain: Set 1 feels great, set 4 feels like you've never lifted. Cramps on leg day — quads, hamstrings, calves locking mid-set. Flat, foggy feeling with no pump. Pre-workout crash at 45 minutes. Slow recovery between training days. Nothing but plain water in your jug.
Realization: Muscles need magnesium + potassium to contract properly. Water alone can't deliver that. Most gym-goers are chronically under-electrolyte'd, not just under-hydrated.
Resolution: EN has the full mineral profile muscles need. No sugar crash to kill the back half of your session. Clean hydration supporting pump and focus without stims. Better recovery because you're replacing what you actually lost.
Gratification: Consistent strength through the whole session. No mid-set cramps. Better pumps, focus, mind-muscle connection. Recovery between days is noticeably faster.
VIDEO IDEAS:
🎬 Intra-workout sip between sets · 🎬 Gym bag essentials dump · 🎬 Pre-workout alternative routine · 🎬 Leg day cramp insurance · 🎬 PR day routine
HOOKS TO TRY:
"Still drinking plain water during sessions? Leaving gains on the table." · "Stopped cramping on leg day. Only changed this." · "Your pre-workout is working against you." · "Set 1 great. Set 4 death. Sound familiar?"
Film at: Between sets · Water fountain · Locker room · Gym bag dump · Post-workout · Home gym
⚡ Outdoor / Adventure — Your Full Arc + Ideas
Pain: Altitude headaches 2 hours in that ruin the summit. Legs like concrete on long hikes. Heavy bottles weighing down your pack. No clean hydration in the backcountry. Travel dehydration from flights and layovers. Heat exhaustion on summer hikes where water alone fails.
Realization: Altitude and sustained effort burn electrolytes fast. Carrying heavy sports drinks is impractical. Water alone at altitude actually makes things worse because it dilutes your remaining electrolytes.
Resolution: EN packs weigh almost nothing — toss in any pocket. Mix into any water source. TSA-friendly for travel. Full spectrum handles altitude, heat, and sustained effort. No sugar to go bad in heat or attract bugs.
Gratification: Summits without headaches. All-day energy on the trail. Lighter pack. Actually enjoy the adventure instead of suffering. Travel without jet lag fatigue.
VIDEO IDEAS:
🎬 Pack loading with EN · 🎬 Summit/viewpoint mixing · 🎬 Airport/travel day · 🎬 Camp kitchen recovery · 🎬 Hot day outdoor activity
HOOKS TO TRY:
"Water's not enough at altitude." · "Headaches every hike — turns out it wasn't altitude." · "Lightest thing in my pack, biggest difference." · "I bring these on every flight now."
Film at: Trailhead · Summit · Campsite · Packing bag · Airport · Hotel · Car before hike
⚡ Everyday / Busy Lifestyle — Your Full Arc + Ideas
Pain: 2-3pm desk crash — can't focus, reaching for another coffee. Brain fog after meetings or a morning with kids. 3-4 coffees a day making you MORE dehydrated. Plain water is boring so you forget. Random headaches on busy days. Waking up unrested after 7-8 hours.
Realization: Most chronic fatigue and brain fog is low-grade dehydration — not sleep, not stress. Plain water without electrolytes doesn't absorb efficiently. Coffee is a diuretic that makes it worse.
Resolution: EN in your morning or afternoon water. Makes your water actually work. B6+B12 for natural energy without caffeine jitters. Tastes good enough you'll actually drink it consistently.
Gratification: No afternoon crashes. Clearer thinking all day. Better mood. Finally consistently hydrated and you can feel the difference in everything — sleep, focus, energy, skin.
VIDEO IDEAS:
🎬 Morning routine with EN · 🎬 Afternoon coffee replacement · 🎬 Busy parent hack · 🎬 Work bag essentials · 🎬 Desk/office pick-me-up
HOOKS TO TRY:
"That 2pm crash? Not about sleep. It's this." · "Replaced my afternoon coffee. Never felt better." · "You're not tired. You're dehydrated." · "Thought I needed more sleep. Needed better water."
Film at: Kitchen · Desk/office · Car · Morning routine · Afternoon break · Cooking · With kids
15-40 seconds. That's it.
- Open camera → video → hold vertically
- EN packet ready in hand or nearby
- Hit record → START TALKING IMMEDIATELY
- Hook (Pain) → Realization → Resolution (show product) → Gratification
- 15-40 seconds total — short and punchy beats long and rambling
- Watch it back. Like it? Done. If not, one more take.
🎯 The 3-Take Rule
Take 1 has the best energy. Take 2 fixes stumbles. Take 3 if you need it. Then STOP. Pick your best and send. Done beats perfect every time.
🎬 We Edit For You
Don't worry about editing. Just dump everything into the Google Drive — raw clips, extra takes, B-roll footage of you training or using the product. More footage = better. We'll handle all the editing and send it back to you for approval. If you want to edit your own — go for it. But you don't have to.
🎤 Voiceovers Work Great Too
You don't have to talk directly to camera the whole time. Record a voiceover on your phone separately, then film footage of yourself training, mixing EN, competing, hiking — whatever your activity is. Upload both clips and we'll layer them together. Some of our best-performing content is voiceover + action footage.
⚡ Pre-Film Checklist
📌 What to Say at the End
After you've told your story (Pain → Realization → Resolution → Gratification), close with one clear line telling viewers where to go:
"Check the link in my bio to try it yourself."
"Go to engineerednutrition.us — I'll drop the link below."
"It's called Engineered Nutrition. Search it. You won't go back."
"Link's in my bio. Seriously, just try one box."
"If you're still using [Gatorade/Liquid IV/whatever], switch. Link below."
"Use my code [YOUR CODE] at checkout for a discount."
🚫 Don't Skip This
A video without a CTA gets views but zero sales. The viewer needs to know two things: what is it and where do I get it. Say the brand name. Point them somewhere. That's it.
💡 Pro Tip
The best CTAs feel natural, not salesy. Instead of "BUY NOW," try something like: "I'm not getting paid to say this — I genuinely use this every day. Link's in my bio if you want to try it." Authenticity sells.
Want to Know What You're Putting in Your Body?
We built the cleanest, most complete electrolyte on the market. Zero sugar. All 5 electrolytes in exact sweat ratios. Informed Sport Certified. See the full story.