$450K+
Lifetime gross revenue
Investor data room · For institutional investors only
Engineered Nutrition
The first portable supplement platform. A pre-seed SAFE round. The deck, financials, cap table, and live metrics are all below.
$25K
Monthly gross
~320
Subscribers
64%
Gross margin
$150
Sub LTV
~3×
LTV:CAC · gross profit
8,600+
Email subscribers
Documents
Diligence materials
Traction
The numbers
What a customer is worth · lifetime gross revenue per customer (Shopify DTC, since launch)
$62
One-time buyer 79% of customers
→
$81
Blended all customers
→
$150
Subscriber 22% of customers
22%subscribe · take rate
79%of subscribers reorder
~3×subscriber LTV:CAC · gross profit
~6 wksCAC payback
17.5%Amazon orders on S&S
A subscriber is worth ~2.4× a one-time buyer. We compute LTV:CAC on gross profit (revenue × 61% margin — not net income): subscribers return ~3× their CAC (5× on a revenue basis), and even one-time buyers clear their ~$25–30 CAC. 22% of customers subscribe, and 79% of them reorder. Figures cover all Shopify customers since launch.
Direct
$120K+/yr
Shopify DTC · $252K lifetime
- Subscriber reorder79%
- Avg order value$40
- Subscriber revenue41%
- Customers2,105
$53K+/yr
Amazon · $206K lifetime · founding channel
- Flavors on S&S5
- Avg order value$27
- Of orders on S&S17.5%
- MarketplaceUS
Wholesale
$19K+/yr
Gym & retail doors
- Wholesale doors129
- States27
- Gym repeat rate~70%
- Top marketNew England
~320
Subscribers
4.8★
356 reviews
79%
Subscriber reorder
+116%
Sub-MRR · 6 mo
~6 weeks
CAC payback
<1%
Refund rate
Marketing efficiency · contribution-margin waterfall (% of net revenue)
| Contribution margin | FY 2025 | YTD 2026 |
|---|---|---|
| Gross margin after COGS & freight | 60% | 64% |
| Contribution margin after fulfillment & marketing | 0% | +15% |
| Operating margin after G&A & overhead | −62% | −13% |
Gross margin up 60% → 64%, contribution margin turned positive in 2026 (0% → +15%), and operating margin is climbing toward breakeven — the gap this raise closes. Source: QuickBooks P&L.
Accomplished (verified P&L)On track
2026
Break-even
$40K MRR, 1,000 subs, Creatine + Protein live
2027
Profitable
$3.5M ARR, 6 SKUs, retail pilot
2028
Series A
$8M ARR, national retail
2029
Expansion
$16M ARR, UK + Canada launch
2030
Scale
$30M ARR, international
2023–2025 are verified gross revenue from the P&L — $450K lifetime to date across all channels. 2026+ are goals gated on this raise. Revenue blends subscription and one-time; the plan grows revenue-per-subscriber as the stack expands (1 → 9 SKUs), so it reaches scale on a fraction of the subscriber count — not by chasing raw volume. Detail in the Traction & Financials docs above.
Financials
The P&L, top-line
Capital-efficient and founder-funded. Full P&L, balance sheet, projections, and the use-of-funds model live on the financials page.
$202K
2025 gross revenue
64%
Gross margin · 2026
($121K)
2025 net loss
~14 mo
Runway, post-raise
Footprint
Where EN is sold
129 wholesale doors, gyms, studios, and retailers, across 27 states, plus nationwide on Shopify and Amazon.
Loading map…
Each gold dot is a wholesale location currently selling EN in person.
A sample of the gyms and studios that carry EN:
In the wild
Built with the community
EN lives where athletes actually compete and train, from local boxes to the CrossFit Games and Wodapalooza.
Team & backers
Who's behind it
Founder
Sampling at a partner gym
Nino Polletta
Founder & CEO
I'm an operator first. I started my career as a manufacturing engineer at Procter & Gamble and Gillette — running production lines, leading project teams across safety, quality, reliability, and automation, and driving $5M+ in cost savings. Before that, at Philips, I worked procurement and supply chain on MRI systems, applying lean methodology to some of the most precision-critical manufacturing in the world. That's the foundation under Engineered Nutrition: I know how to build a production line and a supply chain that scale. I left a stable engineering career and put $150K+ of my own capital into this — I'm an RPI mechanical engineer and lifelong athlete who couldn't find a clean, convenient way to fuel hard training, so I engineered it myself.
Experience at
Mechanical engineerManufacturing experienceSupply chain experience$150K+ invested
Advisors
Dr. Sam Sterling
Brand & Growth Advisor
Founder of Subiaco and board member at Hyperice. Former Chief Strategy Officer for APAC at AKQA and adjunct professor at NYU, with a doctorate in product–market fit for consumer brands and strategy work for Nike, Lululemon, LEGO, and L'Oréal.
LinkedInInvestors
John Rinaldi
Founding angel · $50K
Founder & CEO of Real Time Automation (RTA) — 37 years building an industrial automation & IoT company; former Allen-Bradley design engineer. A career manufacturing-tech operator.
LinkedIn
Robert “Bob” DiTullio
Founding angel · $50K
CEO of Cultec, Inc. for 40+ years — a Connecticut manufacturer of stormwater-management systems. A four-decade operator and company-builder.
LinkedIn
Andrew & Amanda Puricelli
Angel investors · $10K (joint)
A married couple, both CPAs. Andrew is a Partner at AAFCPAs (a top-100 U.S. accounting firm); Amanda is President & CEO of Three-Kay Consulting and a former AAFCPAs manager. Finance-savvy backers who diligenced the numbers before they invested.
Nate & Charlotte Lange
Angel investors · $25K (joint)
Charlotte Lange, PT, DPT owns Inform Physical Therapy — a sports-rehab and pelvic-health clinic. Nate is a CrossFit L2 coach (CrossFit SkyFall) and a 10-year technical-support specialist at Plug Power. A clinician-and-coach household, right in the community EN serves.
Charlie Recchia
Angel investor · $25K
Chief Business Officer at Tabbed, a venture-backed hospitality-fintech startup, and a serial DTC/CPG operator who has built and scaled consumer brands. SMU Economics.
LinkedInThe Raise
Pre-seed SAFE
23% committed · $160K of $700K · $540K open
InstrumentPre-money SAFE
Target raise$700,000
Valuation cap$5.25M
Dilution~11.8%
Minimum check$15,000
Discount20%
EligibilityAccredited · Reg D
Use of funds · $700K
100% = $700K
Inventory leads at 43% — it restocks the sold-out hydration base and reactivates 170+ paused subscribers. This raise funds the restock, the Creatine + Protein launch, and the first growth & ops hires.
Cap table
Single-member LLC · SAFEs convert at the next priced round
Ownership today
No co-founders and no outside equity issued yet. The SAFEs are convertible securities — they convert at the next priced round on the better of the $5.25M cap or 20% discount.
SAFE ledger · $160K committed of $700K
$50KJohn Rinaldi
$50KBob DiTullio
$10KThe Puricellis
$25KCharlie Recchia
$25KThe Langes
$540KOpen
The case for the price → Series A
$5.25M cap ≈ ~5× forward revenue · one $700K round · ~7× step to a $40M Series A
One working-capital round stands between a proven, unit-profitable flywheel and a Series A. Here's the climb:
Pre-seed · today
$5.25M
SAFE cap (~$5.95M post)
1 SKU, sold out, unit-profitable.
Seed · 2027
$12–15M
target post-money
6 SKUs, break-even cleared, ~2,500 subs at ~$55/mo.
Series A · 2028
$40M
post-money
9 SKUs, ~5,200 subs at ~$70/mo, $10–12M raise.
What the $700K unlocks
Restock the base → reactivates 170+ paused subs
Launch Creatine + Protein → 1 to 3 SKUs
First growth & ops hires
Scale paid CAC $30 → $15
All of it clears break-even by end 2026 — the gate to the seed and Series A above.
Get in touch
Questions or interested?
Reach Nino directly