$450K+
Lifetime gross revenue
Investor data room · For institutional investors only
Engineered Nutrition
The first portable supplement platform. A pre-seed SAFE round. The deck, financials, cap table, and live metrics are all below.
$25K
Monthly gross
~320
Subscribers
64%
Gross margin
$150
Sub LTV
~3×
LTV:CAC · gross profit
8,600+
Email subscribers
Documents
Diligence materials
Traction
The numbers
What a customer is worth · lifetime gross revenue per customer (Shopify DTC, since launch)
$62
One-time buyer 79% of customers
→
$81
Blended all customers
→
$150
Subscriber 22% of customers
22%subscribe · take rate
79%of subscribers reorder
~3×subscriber LTV:CAC · gross profit
~6 wksCAC payback
17.5%Amazon orders on S&S
A subscriber is worth ~2.4× a one-time buyer. We compute LTV:CAC on gross profit (revenue × 61% margin — not net income): subscribers return ~3× their CAC (5× on a revenue basis), and even one-time buyers clear their ~$25–30 CAC. 22% of customers subscribe, and 79% of them reorder. Figures cover all Shopify customers since launch.
Revenue by channel · trailing annual run-rate
Direct
$120K+/yr
Shopify DTC · $252K lifetime
- Subscriber reorder79%
- Avg order value$40
- Subscriber revenue41%
- Customers2,105
$53K+/yr
Amazon · $206K lifetime · founding channel
- Flavors on S&S5
- Avg order value$27
- Of orders on S&S17.5%
- MarketplaceUS
Wholesale
$19K+/yr
Gym & retail doors
- Wholesale doors132
- States27
- Gym repeat rate~70%
- Top marketNew England
~300
Subscribers · all channels
2,898
Email subscribers
4.8★
390 reviews
79%
Subscriber reorder
+116%
Sub-MRR · 6 mo
~6 weeks
CAC payback
<1%
Refund rate
Marketing efficiency · contribution-margin waterfall (% of net revenue)
| Contribution margin | FY 2025 | YTD 2026 |
|---|---|---|
| Gross margin after COGS & freight | 60% | 64% |
| Contribution margin after fulfillment & marketing | 0% | +15% |
| Operating margin after G&A & overhead | −62% | −13% |
Gross margin up 60% → 64%, contribution margin turned positive in 2026 (0% → +15%), and operating margin is climbing toward breakeven — the gap this raise closes. Source: QuickBooks P&L.
Gross revenue by year · verified through 2025, goals thereafter
Accomplished revenue (verified P&L)On-track revenue (goal)
2026
Break-even
$40K MRR, 1,000 subs, Creatine + Protein live
2027
Profitable
$3.5M ARR, 6 SKUs, retail pilot
2028
Series A
$8M ARR, national retail
2029
Expansion
$16M ARR, UK + Canada launch
2030
Scale
$30M ARR, international
2023–2025 are verified gross revenue from the P&L — $453K lifetime to date across all channels. 2026+ are goals gated on this raise. Revenue blends subscription and one-time; the plan grows revenue-per-subscriber as the stack expands (1 → 9 SKUs), so it reaches scale on a fraction of the subscriber count — not by chasing raw volume. Detail in the Traction & Financials docs above.
Financials
The P&L, top-line
Capital-efficient and founder-funded. Full P&L, balance sheet, projections, and the use-of-funds model live on the financials page.
$202K
2025 gross revenue
64%
Gross margin · 2026
($121K)
2025 net loss
~14 mo
Runway, post-raise
Footprint
Where EN is sold
129 wholesale doors, gyms, studios, and retailers, across 27 states, plus nationwide on Shopify and Amazon.
Loading map…
Each gold dot is a wholesale location currently selling EN in person.
A sample of the gyms and studios that carry EN:
In the wild
Built with the community
EN lives where athletes actually compete and train, from local boxes to the CrossFit Games and Wodapalooza.
Team & backers
Who's behind it
Founder
Sampling at a partner gym
Nino Polletta
Founder & CEO
I'm an operator first. I started my career as a manufacturing engineer at Procter & Gamble and Gillette — running production lines, leading project teams across safety, quality, reliability, and automation, and driving $5M+ in cost savings. Before that, at Philips, I worked procurement and supply chain on MRI systems, applying lean methodology to some of the most precision-critical manufacturing in the world. That's the foundation under Engineered Nutrition: I know how to build a production line and a supply chain that scale. I left a stable engineering career and put $150K+ of my own capital into this — I'm an RPI mechanical engineer and lifelong athlete who couldn't find a clean, convenient way to fuel hard training, so I engineered it myself.
Experience at
Mechanical engineerManufacturing experienceSupply chain experience$150K+ invested
Advisors
Dr. Sam Sterling
Brand & Growth Advisor
Founder of Subiaco and board member at Hyperice. Former Chief Strategy Officer for APAC at AKQA and adjunct professor at NYU, with a doctorate in product–market fit for consumer brands and strategy work for Nike, Lululemon, LEGO, and L'Oréal.
LinkedIn
Scott Hiers
Creative & Brand Advisor
Creative Director and co-founder of Thirdform. An award-winning LA creative director and designer working across brand systems, art direction and motion, with a 2016 Cannes Grand Prix. He has led creative at Thinkingbox, Chiat/Day LA, North Kingdom, HAUS and Left Field Labs, and built brand worlds for JAANUU, FitXR, Primer, ZOZOFIT, Secret Level and the 62nd Grammys. He leads EN’s brand system, art direction and packaging.
LinkedIn
Gabriela Merrihue
Brand & Partnerships Advisor
Managing Director and co-founder of Thirdform, and a music marketing lead at TikTok. Two decades in advertising, integrated production and business development, building teams and brand stories at 72andSunny, Crispin Porter + Bogusky, Deutsch, Fred&Farid and MOFILM for brands including Sonos, Spotify, Microsoft, PlayStation and Louis XIII. She advises EN on activations and creator partnerships.
LinkedInInvestors
John Rinaldi
Founding angel · $50K
Founder & CEO of Real Time Automation (RTA) — 37 years building an industrial automation & IoT company; former Allen-Bradley design engineer. A career manufacturing-tech operator.
LinkedIn
Robert “Bob” DiTullio
Founding angel · $50K
CEO of Cultec, Inc. for 40+ years — a Connecticut manufacturer of stormwater-management systems. A four-decade operator and company-builder.
LinkedIn
Andrew & Amanda Puricelli
Angel investors · $10K (joint)
A married couple, both CPAs. Andrew is a Partner at AAFCPAs (a top-100 U.S. accounting firm); Amanda is President & CEO of Three-Kay Consulting and a former AAFCPAs manager. Finance-savvy backers who diligenced the numbers before they invested.
Nate & Charlotte Lange
Angel investors · $25K (joint)
Charlotte Lange, PT, DPT owns Inform Physical Therapy — a sports-rehab and pelvic-health clinic. Nate is a CrossFit L2 coach (CrossFit SkyFall) and a 10-year technical-support specialist at Plug Power. A clinician-and-coach household, right in the community EN serves.
Dr. Sam Sterling
Advisor & angel investor · $10K
Founder of Subiaco and a board member at Hyperice. Former Chief Strategy Officer for APAC at AKQA and adjunct professor at NYU. She advises EN on brand and growth, and backed the round.
LinkedInThe Raise
Pre-seed SAFE
21% committed · $145K of $700K · $555K open
InstrumentPre-money SAFE
Target raise$700,000
Valuation cap$5.25M
Dilution~11.8%
Minimum check$15,000
Discount20%
EligibilityAccredited · Reg D
Use of funds · $700K
100% = $700K
Inventory leads at 43% — it restocks the sold-out hydration base and reactivates the paused subscriber base. This raise funds the restock, the Creatine + Protein launch, and the first growth & ops hires.
Cap table
Delaware C corporation · SAFEs convert at the next priced round
Ownership today
Engineered Nutrition, Inc., a Delaware C corporation since July 1, 2026. Nino Polletta holds 1,000,000 Class A shares (99.00%). Dr. Sam Sterling holds a 10,101-share Class A advisor grant (1.00%) under an agreement signed August 3, 2026, subject to vesting, issuing on the corresponding stockholder consent. 1,010,101 shares issued and outstanding of 10,000,000 authorized. The SAFEs are convertible securities, not stock, and convert at the next priced round. New SAFEs in this round are issued on the same terms: 20% discount, $5.25M cap. Earlier SAFEs carry their own terms and are shown here at face value. Executed copies available on request.
SAFE ledger · $145K committed of $700K
$50KJohn Rinaldi
$50KBob DiTullio
$10KThe Puricellis
$25KThe Langes
$10KDr. Sam Sterling
$555KOpen
The case for the price → Series A
$5.25M cap ≈ ~5× forward revenue · one $700K round · ~7× step to a $40M Series A
One working-capital round stands between a proven, unit-profitable flywheel and a Series A. Here's the climb:
Pre-seed · today
$5.25M
SAFE cap (~$5.95M post)
1 SKU, sold out, unit-profitable.
Seed · 2027
$12–15M
target post-money
6 SKUs, break-even cleared, ~2,500 subs at ~$55/mo.
Series A · 2028
$40M
post-money
9 SKUs, ~5,200 subs at ~$70/mo, $10–12M raise.
What the $700K unlocks
Restock the base → reactivates 170+ paused subs
Launch Creatine + Protein → 1 to 3 SKUs
First growth & ops hires
Scale paid CAC $30 → $15
All of it clears break-even by end 2026 — the gate to the seed and Series A above.
Get in touch
Questions or interested?
Reach Nino directly