$425K+
Lifetime sales
Traction & Metrics
The numbers, at peak
Built to $425K+ in lifetime sales on minimal paid spend, with a subscription flywheel of 350 subscribers across Shopify and Amazon. Figures reflect peak velocity unless noted.
$25K
Monthly revenue, peak
350
Subscribers
51%
Subscription mix
+116%
Sub-MRR growth · 6 mo
61%
Gross margin
5.2×
LTV : CAC ($157 / $30)
1.5 mo
CAC payback
Revenue
Trajectory & channels
Accomplished (verified P&L)On track
Direct
$119K+/yr
Shopify DTC, trailing 12 mo. AOV $40, 51% recurring at peak.
Amazon
$53K+/yr
5 flavors on Subscribe & Save. AOV $27.
Wholesale
$19K+/yr
129 wholesale doors across 27 states, ~70% gym repeat.
Retention
The 15× month-1 lift
Month-1 retention is the leading indicator of whether a new customer comes back. As subscription mix climbed from 14% to 51% of revenue, it stepped up 15×.
| Cohort window | Avg month-1 retention |
|---|---|
| Mar – Jun 2025 | 8.3% |
| Jul – Oct 2025 | 13.0% |
| Dec 2025 – Jan 2026 | ~40% |
Customers acquired today behave fundamentally differently than a year ago. That shift is what underwrites the $157 LTV.
Customer loyalty
What keeps them coming back
A base that's small but loud and loyal: industry-leading retention, near-zero refunds, and a 4.8-star review wall pulled live from Judge.me.
4.8★
Avg rating · 356 reviews
80%
Five-star share
75%
Subscription renewal
<1%
Lifetime refund rate
+116%
Sub-MRR · 6 mo
51%
Revenue from subscription
Unit economics
Margin & efficiency
$40
Shopify AOV
$27
Amazon AOV
<1%
Refund rate (lifetime)
61→78%
Gross margin path
The margin path is structural: the co-manufacturer is installing specialized stick-pack equipment exclusive to EN, taking gross margin from 61% today toward 75% at Series A and 78% by 2030.
Current state
A working-capital pause, not a demand problem
EN sold out of its primary hydration SKU in Q2 2026. Rather than cancel, the majority of paid subscribers paused to wait for restock, and the refund rate held under 1% throughout. The inventory tranche of this raise reactivates the paused base on restock.
Back to the data room