Pre-seed investor room · Confidential

Fuel built
around your goals

Engineered Nutrition is a portable supplement platform. Our Grab-EN-Go system pairs the right products to how you train and what you want to hit, then keeps you stocked on subscription. The personalization layer is the moat, and the flywheel was built in from day one.

Be relentless. Never compromise.
Grab-EN-GoGuided
What are you training for?
Endurance Strength Recovery Daily
EN Hydration Drink Mix
Your plan
Hydration · 1 to 2 sticks
Before and during, on subscription
Tear
Shake
Go
Build your plan
$500K+
Lifetime revenue
$25K
Monthly revenue
350
Active subscribers
61%
Gross margin
5.2×
LTV : CAC
120+
Wholesale doors
Why EN

The only portable, full-stack brand

Most brands sell one format or one product. EN is the only one stacking four things at once: portable single-serve stick packs, a full daily supplement system, subscription personalization, and a usage-guided app. A strategic can copy a flavor. They cannot bolt on the guided system that decides what each customer actually needs.

Guided Grab-EN-Go system Portable stick-pack format Subscription-first Full daily SKU stack
EN Hydration Drink Mix box
EN single-serve stick packs
Athlete using EN Hydration Drink Mix
EN Golden Ratio electrolytes
Validation & social proof

Real customers who come back

60.4% of customers return to buy again, and 75% of subscribers renew. Retention, not paid spend, is what compounds this business.
Direct (Shopify)
4.8 / 5 stars across 354 verified reviews. 75% subscription renewal. 51% of monthly revenue is subscription.
Amazon
Live across 4 flavors with Subscribe & Save. View on Amazon ›
Wholesale & retail
120+ wholesale doors across 27 states. Also on Vitacost. Official hydration partner, NorCal Classic 2026.
★★★★★
"Great product. All the flavors are awesome. I use it everyday. Would highly recommend."
Brandon D., verified buyer
★★★★★
"Love the product, and thanks to Nino for making me feel like a valued customer. I love supporting this business."
Cole V., verified buyer
★★★★★
"Delicious and so hydrating. Thanks for supporting the athletes at NorCal Classic."
Emilie S., verified buyer
Quality: Informed Sport certified · Non-GMO · Vegan · Gluten-free · Keto
Footprint

Where to find EN

120+ wholesale doors across 27 states, from CrossFit boxes and studios to retail, plus nationwide on Shopify and Amazon. Coverage reflects current wholesale accounts.

MA 23CT 22FL 11NY 8RI 6GA 3TX 2NC 2CA 2PA 2+ 17 more states
Traction

Revenue trajectory

Captured On track
$50K
2023
$150K
2024
$210K
2025
$1.2M
2026
$2.4M
2027
+116%
Sub MRR growth · 6 mo
20%+
Month-over-month
4.2%
Monthly churn
1.5 mo
CAC payback
The bigger arc
2028
Series A
$8M ARR, 9 SKUs live, national retail
2030
Series B · Scale
$30M ARR, international (UK + Canada)
2032
Strategic exit
$130M+ revenue, $1B to $1.3B acquisition target
The Raise

Pre-seed SAFE

$110K secured of $400K
28% committed
InstrumentPost-money SAFE (YC)
Minimum check$10,000
EligibilityAccredited investors · Reg D
Valuation capShared directly
Use of funds
60%
Inventory and COGS, launch Creatine + Protein
20%
Marketing, drive CAC from $30 to $15
15%
Payroll and operations
5%
Working-capital buffer
FAQ

Answers before you ask

What is Engineered Nutrition?
A portable supplement platform. The flagship is a clinically dosed electrolyte stick pack, and the Grab-EN-Go system guides each customer to the right products for their goals, then keeps them stocked on subscription.
How does EN make money?
Subscription-first DTC on Shopify, Amazon Subscribe & Save, and wholesale to 120+ gym and retail doors. Subscription is 51% of monthly revenue, so retained customers compound rather than churn out.
What is the moat?
The guided Grab-EN-Go system. It pairs products to a customer's training and goals and pulls them into subscription. A strategic can copy a flavor, but the personalization and guided-usage layer is what holds retention, and it is hard to bolt on after the fact.
What are you raising, and on what terms?
A pre-seed round on a post-money SAFE, $10,000 minimum check, accredited investors under Reg D. The current valuation cap is shared directly on a call and in the SAFE.
Where does the capital go?
60% inventory and COGS to launch Creatine and Protein, 20% marketing to drive CAC from $30 toward $15, 15% payroll and operations, 5% working-capital buffer. The goal is reaching break-even on a multi-SKU base.
What is the biggest risk?
Post-trial churn. It is the single thing this capital is built to improve, alongside adding SKUs so each subscriber has more to buy. We would rather you hear that from us than find it in diligence.
Backers & advisors

Who is in the room

Backed to date by angels who know the founder and the category, with operator advisors guiding the build.

JR
John Rinaldi
Early backer
RD
Robert DiTullio
Mentor · early backer
+
Operator advisors
CPG · functional fitness
Get in touch

Interested in the round?

Happy to walk you through the numbers, the guided system, and the SAFE. The fastest way in is a 30-minute call.

NP
Nino Polletta
CEO and Founder