Financials
The numbers, top-line
A capital-efficient, founder-funded business: $202K gross in 2025 on a 61% gross margin, built to a $450K lifetime on barely any paid spend. The full P&L, balance sheet, and model are one click away.
Financial snapshot
FY2025 at a glance
$202K
Gross revenue
All-channel gross revenue, FY2025
61%
Gross margin
Product GM; co-pack economics
($121K)
Net loss
Reconciled book P&L
~$10K/mo
Net burn
Lean, pre-raise
~6×
2026 on plan
$202K (2025) → $1.2M target
$450K+
Lifetime gross
since inception
~3×
LTV : CAC
subscriber, on gross profit
~6 wk
CAC payback
by the 2nd order
2026 to date · through June
$114K
Revenue, 2026 YTD
H1, even through a Q2 stockout
($17K)
Net loss, YTD
narrowed from ($121K) in 2025 — approaching break-even
~$40K/mo
Break-even target
MRR by Dec 2026 / Jan 2027
Cash-basis from QuickBooks, source-reconciled to bank statements and Amazon settlements, and tied to the filed 1120-S. The full line-item P&L and balance sheet are in the documents below.
Revenue
Gross revenue by year
Roughly tripling year over year, through three stockouts. Green is booked and verified; gold is the plan this raise funds.
Plan reaches break-even in 2026 at ~$1.2M, then $3.5M (2027), $8M at Series A (2028), and $30M by 2030. The margin path runs 61% → 78% as co-pack volume scales.
Capital & runway
How the raise is structured
$160K
SAFE committed
of a $700K round; $540K open
~14 mo
Runway
~$50K/mo planned operating spend
~$141K
SBA debt
LOC + term loan, serviced
Use of the $700K — 100% to growth
$300K · 43%
Inventory & COGS
Restock the sold-out base + fund Creatine & Protein launches (1 → 3 SKUs); unlocks $40K MRR break-even.
$180K · 26%
Team
First fractional growth & ops hires within 90 days of close.
$140K · 20%
Paid marketing
Scale Meta + TikTok; CAC compresses $30 → $15 at scale.
$50K · 7%
Software, fulfillment, legal & accounting
Systems, 3PL, and the Delaware C-corp conversion.
$30K · 4%
Buffer
Working capital + contingency.
Go deeper
Full financial statements
P&L, balance sheet, monthly detail, projections, and the use-of-funds model — all in the Drive folder.
Open full financials · Google Drive